Some quotes & insights I gathered at the recent eMetrics 2009 in Stockholm – once again a very interesting event and good networking place
Jim Sterne’s Keynote full of great things: emetrics.org/101things/
Lars Johansson, mark red, in his landing page optimization lab:
“Best practice is somebody else practice!” It must not necessarily fit for your page – so get your one practice by testing
“Instead of doubling your ad spent better go for doubling your conversion rate”
Eric Peterson, Web Analytics Demystified, Testing clinic:
“Test your test” – make sure the testing tool works, is not slowing down traffic, etc.
“Don’t make your test too short” – Do not just test till you measure significant differences, test at least one or two weeks – consider regression toward the mean phenomenon.
Aurélie Pols, Web Analytics Demystified, announces strategic partnership between WAD and Sapient. The partnership allows Sapient and WAD to benefit from each other’s mutual expertise and client base and provide a full range of strategic and operational services.
Per Strid, InkClub.com:
“How to increase your conversion rate – and fool your boss 
– Get rid of affiliates with low value traffic.”
Or as Jim quoted a comment on the conversion rate hysteria: “I can double your conversion rate – Just stop advertising”
So better focus on increasing your revenue.
Lasse Rubin Skov, Canal digital Web (DK) with very honest insights into the every day live of an inhouse analyst:
“What’s the most challenging thing in Web Analytics? Complexity? Tools? Budget? No – a slow and uncooperative IT department.”
Jesper Astrom, jesperatrom.com, social media analytics:
“Talk to people through people” – find the tribal leader and engage into conversation
Killing a social media myth: “You cannot measure social media ROI – YES WE CAN” – Just track the orders from visitors coming to your site through the tribal leaders shared links
And maybe one of Stockholm’s best restaurants: grill.se – many thanks to Lars for recommending!
qype.co.uk/place/30392-Grill-Stockholm
