ICH MARKE DU JANE

I gotta admit – I haven’t gone through the blogosphere to read what the world is saying about this whole „TWITTER FOUND A MONETIZATION MODEL“ hoopla. I read an article over on Adrants and then another one over on Techcrunch and chatted with a couple colleagues over here about it. ( I label it as „hoopla“ because it came up more than a handful of of times in my periferal vision headline reading in the last couple days.) I also just did a quick search on the words „Twitter Ad“ over at Twitter Search. That was the extent of my research on this one. So…what you won’t find in this nice little bit of navel gazing is a summarization of the opinions out there, but just some of my top-of-mind, gut-feel thoughts. (Yeah, the weather in Munich is getting to me, can you tell?) more »

JA, endlich bewegt sich was im verstaubten Formatdschungel: Die OPA hat neue Formate für Online-Werbemittel angekündigt. Oder eher nicht? Ein echter Fortschritt für die zeitgemässe kreative und technische Kommunikation von Marken im Internet oder nur eine nervtötende Erweiterung des Waffenarsenals in dem Shooter "Online-Marketing jagt Online-User"?

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