The Guardian focuses on creating content …
Tuesday, March 10. 2009 | 18:38 | von Jan Sessenhausen… and lets others worry about distributing it. That, and not the fact that almost everybody can integrate its online content for free in exchange for ad space, is the essence of today’s announcement from British online newspaper Guardian (www.guardian.co.uk).
Back in the good old days, newspaper managers did not have to worry much about how to effectively distribute their content since there basically was only one way to do it – print it on paper and get it out to the streets as quick and widely as possible. With the internet totally changing the newspaper / magazine ballgame and readers caring less who they get the news from as long as they get it as quick and accurate as possible, the Guardian is taking the somehow obvious step and concentrates onto its core competency: creating news.
With today’s announcement, The Guardian reacts to a current trend primarily driven by Twitter: more »
