ICH MARKE DU JANE

I’ve been thinking a lot about the second last question in the video from Eric Schmidt’s speech at the annual convention of the Newspaper Association of America (webcast here). In my personal opinion, the questions sums up a lot of problems and disconnect between publishers and the web as well as its readers:

The querist asks Schmidt on his opinion on readers beingmore and more satisfied with the combination of a headline and an extract / summary instead of reading the full story. However, the way he phrases the question he very precisely and knowingly questions the rationality of his own audience (consumers). He describes Google as an aggregator driving this trend, a trend we are currently seeing in its purest form on Twitter.

To me personally the entire thought is just odd. How can you (a) question your audience how its uses your product and (b) have the arrogance to even question the people that pay your bills. more »