ICH MARKE DU JANE

Gestern bin ich in Nico Zorn’s Email-Marketing-Blog auf eine aktuelle Nielsen Studie zur Nutzung von Social Communites aufmerksam geworden: 

Nielsen Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than personal email.

Ich stimme Nico zu, dass diese Erkenntnis sicherlich nicht bahnbrechend bzw. überraschend ist, da viele Anwender das Community-interne Versenden von Nachrichten inzwischen als quasi Email-Ersatz nutzen (bzw. sogar als Email verstehen). Patrick Ohler, einer der Gründer der beliebten Plattform Wer-kennt-wen.de, hatte diese Beobachtung vor einigen Monaten  in einem Spiegel Online Interview „Für viele unserer Nutzer more »

A couple weeks back, during my morning caffeine fix cum Reader blog headline scroll, I read about Google Latitude. And thought: „woo hoo – finally!“ Followed up by more joy: Google was enabling the service across 26 countries, it would work on the mobile or the desktop and there would be the ability to specify privacy preferences at multiple levels and in multiple ways. Sounding good. In the past, I’ve been excited to read about services like Dodgeball (recently killed by Google) and Loopt (only available in the US), similar services tying geo targetting capabilities to social networks. A couple German near-equivalents have sparked a lot of interest for me as well – Qiro and Aka-Aki. But because of the walled-garden approach, more »