CeBIT Webciety Freddie Laker Interview
Tuesday, March 10. 2009 | 15:13 | von Kerstin ZornFortunate for Sapient Germany and for the organisation of the Webciety at the CeBIT in Hannover, Freddie Laker, Sapient US Director Digital Media and popular founder of the blog takemetoyourleader.com was participating in an open stage interview. The discussion was very open and following points were discussed: more »
CeBIT Webciety Panel – Oliver Schiffers zum Thema “Social Media Marketing”
Tuesday, March 10. 2009 | 15:07 | von Torsten SchollmayerBereits am ersten Tag der CeBIT nahm Oliver Schiffers (Head of Marketing Strategy & Analysis, Sapient) innerhalb des Webciety Programms als Diskussionspartner am Panel "Social Media Marketing" teil. Das Thema des Panels ist in soweit für Oliver und Sapient hoch interessant, da die Analyse und das Monitoring von Social Media entscheidende Erfolgsfaktoren für das Marketing darstellen und die Strategien neuartig und oft ungeplant aufgesetzt werden.
Die Diskussion brachte nun folgende Statements und Erkenntnisse hervor: more »
Webciety09, swarmi, Twitter & Freddie Laker
Thursday, March 5. 2009 | 01:53 | von Torsten SchollmayerThe first two days have just been gone at the CeBIT in Hannover and I am trying to collect and share the recent impressions, feedbacks, insights and experiences in order to give you first picture what is going on here.
We are located right at the heart of the "webciety" area in hall 6 of the CeBIT, next to the speakers and panels corner. This means all the web2.0 and new media interested people are passing by our booth and have the opportunity to learn about what Sapient is doing and what kind of services we offer. The eye-catcher is definetely the conceptual iPhone application demonstration with the name "swarmi" which includes more »
