Thursday, July 30. 2009 | 16:25 | von administrator
Freddie Laker
takemetoyourleader.com
Take Me To Your Leader focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates.
- I finally managed to get over to the Apple store in Shanghai today. Even though I’m unabashedly addicted to technology I’m not the type to hang out in the long opening lines, but I was thrilled to come see the amazing new location today with some of the team from SapientNitro. It’s everything you’d expect [...] - Do you see iPad traffic on iPad content? Is this a cult or a coincidence? If you know me, I am obsessed with analytics … So I noticed today a massive spike in mobile traffic: Interesting … I did change something this week, I finally added tracking to the iPhone template … but that was [...] - Last month I wrote why Apple doesn’t allow Adobe near the iPhone. Today, Adobe is trying to get into the iPad … Adobe will roll out new publishing software for tablets. This new software, which will soon take its place in the Creative Suite pantheon, will be downloadable from Adobe Labs and will include tools that bridge [...] - I am so glad I [accidentally] decided to write about the Old Spice videos last Friday, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by [...] - So W+K has been having fun with Old Spice lately … It’s actually quite impressive to see how every video they produce for Old Spice gets anywhere from 1 to 12 million views … The latest one, called Old Spice | Questions got 3 million views in less than 1 week. Interesting to see too how favorable reviews [...] - Today’s award goes to iPhone4 vs HTC Evo. I’m sure most of you have seen it, but if you haven’t, the video is a parody mocking Apple-heads / fans that blindly follow the brand for status … It shows how Apple builds following through designing great experiences and even if other brands have better technology, [...] - I was recently interviewed for the web and TV show “The Rise To The Top” with host David Siteman Garland. We had fun talking about my recent post Social Media 2012 and managed to veer off into some interesting side theories. In this interview we I presented some key observations and predictions including: -Privacy expectations [...] - iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Unlike other banners that open a new browser window, the iAd is a full native app. The Nissan Leaf iAd allows you to customize [...] - Freddie sent this email internally, but no reason we shouldn’t share. The following are a collection of the work that left the biggest impression at Cannes Lions 2010, but I encourage you to visit http://www.canneslions.com/work for the full list. The first couple below are truly amazing and should wet your appetite to view the whole list. [...] - If you’re not familiar with the semantic web, the vision is that soon the web will deliver a personalized experience that not only is extraordinarily relevant to you but might also anticipate your desires before you even know them. How would it do this? By using the wealth of knowledge available via your social profile [...]
Posted in | No Comments »
